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Integrated
Annual Report 2021

Brands

The Rusagro Group of Companies is one of the main players in the sugar segment particularly and the undisputed leader in the B2C segment.

The Company's product portfolio in the Sugar business is represented by the brands: Russian sugar, sugar "Chaikofsky", cane sugar "Brownie", sugar and cereals "Tyopliye Traditsii".

The Company's trademarks hold the leading positions in the market in their segments and are the most popular brands among Russian consumers, both according to the Nielsen retail audit and according to the tracking of consumer preferences conducted by the independent research company Tiburon.

The Company's long-term development strategy assumes further development and promotion of Sugar business brands.

Chaikofsky

Chaikofsky is the first Russian trademark in the Sugar category, it has been produced since 2003.

When launching the product on the market, the emphasis was placed on the name reflecting the main situations of consumption of the product: with tea and coffee.

In the segment "White sugar" brand "Chaikofsky" - is represented by high-purity sugar, category "Extra". During production, at the Company's factories, sugar undergoes multi-stage purification, which makes the product snow-white.

Chaikofsky is the number one brand in terms of "Recognition", "Consumption" and "Loyalty" in the mid-price segment: 61% of consumers in Russia know the Chaikofsky brand; 44% buy products of this brand;21% choose the brand most often. 

The Chaikofsky brand is the first and only Russian brand in the Sugar category that is advertised on TV.

"Chaikofsky" sugar is presented in the following assortment:

  • lump sugar in carton boxes 250 g, 500 g, 1 kg
  • granulated sugar in a 900 g paper bag and in a 750 g doy-pack
  • granulated white and cane sugar in 5g serving sticks packed in 300 g boxes
  • crushed white sugar in a package with a Zip-Lock 450 g
  • shaped white sugar "Chaikofsky-Mon Cafe", in a carton box 500 g.

In 2022, exotic types of sugar appeared in the brand's assortment, coconut sugar and muscovado cane sugar, products are available in convenient packages with a zip-lock.

Lump sugar in carton boxes 250 g

Lump sugar in carton boxes 500 g

Lump sugar in carton boxes 1 kg

Granulated sugar in a 900 g paper bag


Granulated sugar in a in a 750 g doy-pack

Granulated white sugar in 5g serving sticks

Granulated cane sugar in 5g serving sticks

Crushed white sugar in a package with a Zip-Lock 450 g

Shaped white sugar in a carton box 500 g

 

Coconut sugar 200 g

Granulated Muscovado cane sugar 450 g

 

 

 

 

Russkiy Sakhar

The trademark "Russkiy Sakhar" (Russian Sugar) is the most famous and most favorite brand of sugar in Russia! The level of brand recognition is 86%, consumption is 78%, loyalty (purchase most often) is 50%, and the market share in the "lump sugar" segment is 29%. Few brands can boast of such indicators!

"Russkiy Sakhar" is the winner of many FMCG product awards in Russia: "Product of the Year", "Brand No. 1 in Russia", "Consumer rights and quality of service".

 

The trademark "Russkiy Sakhar" is represented by a wide assortment in the category of white sugar:

  • lump sugar in carton boxes 500 g, 1 kg
  • granulated sugar in polypropylene or in a 1 kg paper bag
  • granulated sugar in a package of 5 kg.

Lump sugar in carton boxes 500 g

Lump sugar in carton boxes 1 kg

Granulated sugar in polypropylene bag 1 kg

 

 

Granulated sugar in paper bag 1 kg

Granulated sugar 5 kg

Brownie

The category "Brown sugar" is actively developing in Russia. In Rusagro, the category is represented by the trademark "Brownie". 

Raw materials for the production of Brownie brand sugar are supplied from Colombia, Mauritius, Brazil and other hot countries, because sugar cane grows only there.

Due to the preservation of a large amount of molasses (molasses) Brownie sugar has a pronounced caramel aroma and taste, it will give a special refined aroma to tea and enhance the aroma of coffee and will be a wonderful addition to homemade pastries.

"Brownie" – natural unrefined cane sugar from the southern countries!

The assortment of the brand "Brownie":

  • lump sugar in carton boxes 500 g
  • granulated sugar in a plastic bag 900 g and a paper bag 500 g
  • crushed sugar in zip-lock package 450 g.

 

Granulated sugar in a paper bag 500 g

Granulated sugar in a plastic bag 900 g

Lump sugar in carton boxes 500 g

 

Crushed sugar in zip-lock package 450 g

Tyopliye Traditsii

The trademark "Tyopliye Traditsii" (Warm Traditions) the first brand of the Sugar business of Rusagro, which was presented in the category "Cereals". The brand was launched on the market in 2016. Cereals under the brand "Tyopliye Traditsii" are produced at one of the largest grain processing enterprises in Russia – the Hercules plant in Bobrov, Voronezh region.

Modern equipment for cleaning, sorting and calibration of cereals guarantees high quality products.

The company's production standards meet the requirements of FSSC 22000.

"Tyopliye Traditsii" is pure and selected cereals, it is a pleasure to cook the dishes using this cereals because cooking doesn`t take much time.

Choosing the " Tyopliye Traditsii " cereal for herself, every housewife gets confidence in the quality and result!

The assortment line of cereals is presented as in a soft plastic bag:

  • long-grain milled rice 900 g
  • long-grain steamed rice 900 g 
  • round-grain milled rice 900g 
  • round-grain rice "kamolino" 800 g
  • buckwheat groats 900 g.

And also, in boil-in bags packed in a carton box 400g:

  • long-grain steamed rice 400 g
  • round-grain milled rice 400 g
  • buckwheat groats 400 g
  • pearl barley 400 g
  • millet groats 400 g
  • wheat groats 400 g.

In addition to cereals under the brand "Tyopliye Traditsii", lump sugar is also produced in the format of 500 g and 1 kg. Sugar "Tyopliye Traditsii" is a quality product at a fair price.

 

                   Buckwheat groats 900 g

Round-grain rice "kamolino" 800 g

Long-grain steamed rice 900 g

 

Long-grain milled rice 900 g

Round-grain milled rice 900 g

 

Buckwheat groats in boil-in bags packed in a carton box 400 g

Long-grain steamed rice  in boil-in bags packed in a carton box 400 g

Round-grain milled rice   in boil-in bags packed in a carton box 400 g

КPearl barley  in boil-in bags packed in a carton box 400 g

Millet groats  in boil-in bags packed in a carton box 400 g

Wheat groats  in boil-in bags packed in a carton box 400 g

 

Lump sugar 1 kg

Lump sugar 500 g