In the beginning of 2016, Tambov Bacon introduced its own brand of case ready products – “Slovo Myasnika” (“the Butcher’s Word”). The brand represents a real professional butcher who is personally responsible for the quality of the final product. Pigs are bred in green areas of the Tambov and Belgorod regions.
Meat is professionally deboned based on animals’ anatomical organization and cut using the European equipment. “Skin” packing in trays allows keeping the meat fresh within a long period without preservatives.
In 2017, Forbes magazine in Russia recognized “Slovo Myasnika” as the best new consumer brand, having highly appreciated the brand concept and positioning. The Company sold 6 thousand tons of “Slovo Myasnika” branded products in 2017. The access to the retail sales segment is an important step in the development of meat business of Rusagro Holding. High-quality products, the best customer service, responsiveness and reliability – these are the features promoting the Meat Business of Rusagro in the Russian markets. Brand exposure in shops tripled over a year reaching 2 thousand shops in 2017. The products are supplied to the following retail chains: Х5 (Perekrestok, Pyaterochka, Karusel), Tander (Magnit), Spar, Billa, Metro.