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Annual Report 2016

Sugar Business

Rusagro group is one of biggest sugar producers in Russia with 16% market share at National level and ranks third in the segment of beet sugar production (14% share of the Russian market).

In terms of retail and home consumption of sugar according to Nielsen retail audit Rusagro market share for packed crystal sugar is 12 %, and company’s share in cube sugar is 53 %. These figures confirm company’s leading position at Sugar market in Russia.

Before 2015 Rusagro beet sugar facilities consisted of 6 plants in Tambov and Belgorod regions. After Razgouliay acquisition in 2016 four new plants were merged into production facilities of the Company: in Kshen and Krivetz of Kursk region, Otradinsky in Orlov region and Hercules plant in Voronezh region.

Presently the Group possesses facilities in sugar production at 53 thsd. tons of beets daily. Hercules facility allows to process 45 thsd. tons of buckwheat and 20 thsd.tonns of oats.

In 2017 agricultural year our plants produced nearly 900 thsd. tons of beet sugar. High production efficiency derives from Group’s approach for constant improvement of operations and from investments that Group makes to grow production efficiency and quality of products. We constantly keep on following the strategy for further improvement and efficiency growth.

Since the year of 2014 we implement a modern industrial management system that additionally helps us to optimize operations in a big agricultural company. Now all units and phases of the program are completely integrated into our daily business.

Following the Group’s general strategy we see consumer Brands as an important instrument to communicate with consumers, customers and retailers. The portfolio of Brands that we own allow us to play in all segments throughout sugar. CHAYKOFSKY, MONCAFE, BROWNY and RUSSIAN SUGAR are surely the base for our interaction with consumers, customers and retailers that we will continue to use and will enlarge.

Whatever demand we face, we are ready to make and market the necessary type of product. In 2015 we began to produce Chaikofsky single serving sugar sticks. Rusagro was the first company in retail to launch three types of sugar in sticks (white sugar, cane sugar and a mixed box).

RUSSIAN SUGAR, TCHAICOFSKY and BROWNY are leading Brands in terms of knowledge and loyalty. Both retail audit data and brand tracking researches conducted by leading Agencies confirm our Brands’ leading positions and ratings. Rusagro Brands have achieved best in class Knowledge, Consumption and Loyalty levels in the category of Sugar.

In 2015 we have also added new products to the range of consumer goods and launched our new Warm Traditions Brand in Grains category. Now all popular types of Rice and Buckwheat are being offered in retail with the Brand of Warm Traditions and we are tending to grow this Category up.




General Director of Sugar Business:

Nikolay Zhirnov

tel.: +7 (495) 363 16 61

e-mail: rusagrogroup@rusagrogroup.ru


National Distribution Manager:

Konstantin Murashov

tel.: +7 495 363 1661

e-mail: b2csugar@rusagrogroup.ru


National Key Client Manager:

Alexandr Fikshmul

tel.: +7 495 363 1661

e-mail: afikshmul@rusagrogroup.ru


Head of wholesales:

Ruslan Tarasenko

tel.: +7 495 363 1661

e-mail: b2bsugar@rusagrogroup.ru


Head of Procurement:

Andrey Balachikhin

tel.: +7 495 363 1661

e-mail: ABalachikhin@rusagrogroup.ru


HR Director:

Olga Fedorova

tel.: +7 495 363 1661

e-mail: ofedorova@rusagrogroup.ru


Сводная ведомость результатов проведения специальной оценки условий труда РАЦ за 2016 г. (Legal Information in Russian)